This is Bimbo (pronounced beem-bo) bread. The other week The Old Lady bought a loaf of Bimbo at the local grocery store. The first time I saw bread by this company was at the carneceria across the street from our apartment in Hot-Lanta. It's a Mexican company with their corporate offices in this country in Horsham, PA. They also make Thomas' English Muffins. The Old Lady likes it because it's soft mushy bread like Wonder bread. I don't mind because it doesn't have High Fructose Corn Syrup. I've been trying to avoid HFSC for many years ever since I found out that shit ain't good for a body.
Saw something where they were interested in buying Hostess. They have access to cheaper Mexican sugar which would be a plus in making the junk food like Twinkies.